.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in equity capital each year, have increased almost $360 thousand until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That lag results from market concentration, increased regulatory stress, and also financial uncertainties.ADWEEK talked to 5 VCs that continue to buy adtech providers, regardless of these obstacles, regarding what they are actually searching for as well as what they avoid. Perhaps unsurprisingly, these financiers are targeting options in privacy-focused technologies and industry-specific areas including hooked up television.